Music Video Views

This is the song 'Prophet' by the band Rizzle Kicks. I like the way in which the video is created, which is like stop motion, possible pictures taken repeatedly then synced to fit with the music, this is a technique that I like and according to comments on the video this technique is called twixtor.  Another aspect of the music video that was successful was the editing; syncing the pictures with the music, light drawings or light manipulation throughout the video. For example in the beginning scene one of the band members has a halo made of light. Another strong point of the video is the mise en scene, there a multiple costume changes and location changes, this gives a nice energetic flow to the video and keeps it from being dull. There is an interesting mix between literal and performance.  The use of lighting is used to good effect to represent good and bad; one band member stands in high key lighting, in contrast to another band member, who stands in low key lighting. This could be easily incorporated into my media production. I would say that one weakness of this clip would be that the syncing is generally good but sometimes it's off, which could confuse the viewer.  Their 'twixtor' technique may be one that I will consider using in my media production.

The primary audience would be 16-25 years due to the band appealing to a younger age, it is similar to the band members age themselves. They belong to the popular genre of hip hop and rap which allows it to branch into other age and ethnic groups. Black British males is one such group, this would be due to the ethnicity of the band and also due to the area where their music is popular, which has a high black population. The secondary audience be aged 26-32, due to the fact that the band's music may not appeal to a more aged population. The gender would be a mix between British black and white due to them being best received here.